There has never been a better time to be a care provider, either domiciliary or residential, yes seriously. According to ONS there will be a 36% increase between 2015-2025 of people aged 85 and over. There is little competition now with plenty of new clients that will need support. However, it is a highly transient sector and this is why you need a strategic plan to keep this a continual process of new clients and new care professionals.
Understanding your business proposition is important. For example if you are trying to attract private clients or council funded clients both require different business models with different costings.
Going through your current client base is a great way of understanding who your clients are currently. When the businesses I’ve worked with have done this, there are often commonalities e.g. dementia or chronic health conditions. Once you have gone through this, you can then create a persona for each one outlining how you have helped people with these conditions, with client testimonials.