Three years in business for Thoughts Become Things and a lot of lessons learned!
To say it has been a bumpy ride is an understatement of massive proportions. If you are a business owner, then reaching a third-year milestone is a bit of an achievement, but still being here post COVID is an even bigger one. Care businesses particularly have had to adapt enormously
Adapting your service or product, based on customer need or solution is essential. I hadn’t even heard of the term “pivoting” until I enrolled in the Start-up Leadership Program last year, but I soon realised that “pivoting” has been exactly what I have been doing since Day 1.
Your customers need to understand what you are for as a business and why your service would benefit them. I went through the process of defining my ideal clients, but it was too general. You have to REALLY KNOW your client/customers in order for you to attract them. If you are thinking about setting up a care business or thinking how you can adapt successfully, then some top tips below will help you.
- https://thoughtsbthings.co.uk/networking-to-attract-private-clientsNail your business plan. I provide my clients with a business model canvas (widely available on Google but there is a great example here) Introducing-the-Business-Model-Canvas.pdf (culturehive.co.uk)
- If you think money is going to be tight then have some cash reserves if possible.
- Branding is essential. Spend money on this and a website. Keep you website clear and simple.
- Subscribe to the paid version of Canva. It is so worth doing and will help with to have a consistent brand.
- Try and find a business accelerator group. There are quite a few out there. If you aren’t successful in the first one keep trying others.
- Find the best social media for your business. Mine has definitely been LinkedIn. I have used this to make connections, I don’t think I’ve ever received a lead directly from it, but I have met some really great like-minded people who have introduced me to others.
- The hardest part for me was nailing what I actually did. Create your Why, What and How (see mine on my home page here) in simple to use terms and test it on people you trust to be honest. Don’t worry if it takes a while as it may change over time.
- Once you know this it is easy to create a great mission statement. I love mine now and bring it to work with me every day. I had a few before but they just didn’t feel right. It’s okay to change it until it does.
- Be yourself and go with your gut. If something doesn’t feel right trust your instincts.
- When you can afford to do so outsource the tasks you don’t like doing.
- Network, network, network! If you want to attract private clients this is absolutely essential. Read how here.
Social care is at a tipping point and I see the future as being exciting and full of opportunities. At Thoughts Become Things we are looking forward to the next three years.
If you would like to book a Discovery Call to see how I can support your business to thrive then you can do so here.