Start Up Care business or Business Transition
Whether you are starting out as a care business, or an owner in a care business that is no longer viable, it can seem a daunting task to find private clients and professional carers.
As a consultant who has supported over 40 home care businesses from start ups to over £1.5m turnover, you can be assured of having an expert by your side. The approaches I use are tried and tested so proven to work. Having the right foundations in place will enable you to thrive.
As part of the process I will provide you with:
– Business coaching & mentoring
– Creating the right foundations for your Care Business – this is a complete end to end solution.
– Guidance on pricing
– A business and marketing plan
– A client acquisition plan that includes guidance on networking, community groups, social media, website, PR and SEO
– An understanding of who your ideal client is and create client propositions to attract them
– Ensure you are able to articulate your Why, What and How (this is a critical part of the process)
– Input on your website (we can help you with a new website too!)
– A recruitment attraction and retention plan
Want to know more? Book in a free discovery call below.
Attracting Private Clients
When you are trying to attract private clients you need to understand their hopes, fears and wishes, as to the type of care they want to receive. It is much harder to do that when you charge an hourly fee. This is because they then only value the hour that is spent with them, when in reality you do so much more. Your time is often spent writing care plans, providing training, liasing with third parties e.g. healthcare professionals, and lots more. It is much easier to attract private clients if you create a value proposition that has been created to suit your ideal clients and articulates your whole value.
More details below.
Introducing Care Solutions
This solution moves away from the time and task model and delivers a truly person-centred service.
We go through:-
Who your ideal client is and create services to attract them to your business
Create a storyboard for your business to go through with clients.
Provide a route to market plan
Provide sales training to give you confidence in this new way of selling your service
Provide you with digital care solutions
The cost of the above starts from as little as £595 per month
Creating an employer brand to Attract & Retain Great Employees
We know it is becoming increasingly difficult to attract and retain great employees in care. However, we have a proven process that will enable you to stand out from the crowd helping you to attract and retain them in your business.
We provide a bespoke solution that includes everything from marketing your vacancies, finding your potential candidates and creating an employee journey from recruitment to exit.
Leadership & Management Training
Great leadership is key to having a successful business. We provide training for you and your team to enable you to:
Build high performing teams
Manage and resolve conflict
We have two leadership training programmes
How to be an effective and respected leader
Building a high performing team
Sounds like something you would like to implement in your care business?
Find out how we can unlock your potential
'Susan is a supportive and talented consultant who I wholeheartedly recommend. She has that rare combination of an extremely high EQ alongside a breadth of experience, training and insight that, combined, leads to great results for individuals and teams. Susan has a repertoire of effective styles, from supportive to directive, and is great working one-to-one and in seminars. I'm sure Susan will enable many teams and entrepreneurs to 'fly' with her pragmatic, proven and well-timed approach'
'I have worked with Sue as our Business Coach since we bought the business a year ago. Through this period of massive learning, she has been a huge support. Sue is able to give just the right level of advice for a situation without overloading. She always responds quickly with excellent advice, every time. If you are looking for calm, knowledgeable, and practical support as you grow your business, look no further'
'The initial consultancy session gave me the clarity I needed to make some changes to my business. These few changes more than covered the consultancy fee but I always say the proof is in the pudding, which was amply demonstrated. In addition to making changes within the business, Sue also inspired me to move my personal qualifications forward & I achieved Chartered status within 2 ½ years of our initial consultation, which over the last 6 years has brought further tangible benefit to the business & a great deal of personal satisfaction'
Let us help you and your business!