Our services help your care business
to grow and thrive
Take a look!
FOUNDATIONS TO GROW AND THRIVE
Your Foundations
By creating your mission, vision and values provides the bedrock of your business. It is an essential part of the process. This is why it sits at the heart of your foundations to grow and thrive.
Corporate Structure
The next stage is to create the foundations of a corporate structure. By the end of the process you will have in place:
Corporate governance process with organisation chart
Senior Leadership Team with job descriptions
Accountability process
Business Strategy
Once the corporate structure is finalised we then move on to business strategy. We take you through the following and help you implement within your business:
- A proven business strategy process that specifically targets private clients
- A financial and accounting reporting structure to ensure you are achieving the income you need
Operational Strategy
The final part of the foundations is the operational strategy. This ensures you have all the processes and documents you need to deliver smooth and efficient day to day operations.
The structure includes:
Operations Manual
People Process
Compliance Process
Training Process
ATTRACT PRIVATE CLIENTS
A complete end to end solution
Client Segmentation
We take you through the process of understanding who your current clients are by going through a client segmentation exercise.
We segment them into A’s, B’s, C’s and D’s.
Client Profiling
The next stage is to create profiles for your ideal clients.
Once we know who your ideal clients are then we can create avatars/personas for them. This means really understanding their hopes, dreams and aspirations for their care journey.
Client Proposition
When we have clear avatars/personas we can then create a value proposition.
This value proposition is turned into a powerful client storyboard so your ideal client will truly understand how your care business adds value to them. This differentiates you from competitors.
You will be able to use the content of the storyboard on your website and marketing material.
Marketing & Sales
We create a proven marketing and sales plan to enable you to achieve the best results. This includes where, how and when to market. It includes social media, networking, paid adverts and PR.
We provide consultative sales training to you and your team to enable you to successfully sell your new client propositions.
ATTRACT & RETAIN GREAT PEOPLE -
BECOME A RESPECTED EMPLOYER BRAND
Employee Segmentation
We take you through the process of understanding who your current employees are by going through an employee segmentation exercise.
We segment them into A’s, B’s, C’s and D’s
Employee Profiling
The next stage is to create profiles of your ideal employees.
Once we know who they are we can then create avatars/personas for them. This means really understanding their hopes, dreams and aspirations for their career journey in care.
Employee Journey and Proposition
When we have clear avatars/personas we can then create a value proposition. By designing an employee journey that looks attractive to your ideal employee is essential for success.
We will create employee journeys for each avatar/persona.
We can also provide a 12-week induction support programme to support you with this.
Marketing and Recruitment Strategy
The final part of the foundations is the operational strategy. This ensures you have all the processes and documents you need to ensure the smooth and efficient day to day operations.
The structure includes:
Operations Manual
People Process
Compliance Process
Training Process
BUSINESS BENCHMARKING
Would you like to know where your care business is compared to others?
We have created an 11 step business benchmark process that includes the following areas:
1. Financial Management
2. Strategy, vision and planning
3. Leadership
4. Brand/client experience
5. People Management
6. Systems and Processes
7. Compliance
8. Succession and exit strategy
9. Marketing
10. Digital
11. Transformation Journey
– example question
“How many hours per week do you spend managing your team”?
– Less than 1 = Purple
– Between 1 and 2 = Green
– Between 2 and 3 = Amber
– More than 3 = Red
What the 3 Step process achieves:
1: Enables you to see where your business is now.
2: Provides you with a RAG rated Gap Analysis – You will be given an overall scoring of either Purple, Green, Amber and Red.
3: An action plan to enable you to prioritise each area.
