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values to attract great people

Promoting your values can help you attract the best people to your business

Following my previous blog post , why does promoting your values help you to attract the best people?

According to research conducted by Buffer, 80% of Fortune 100 publicly promote their values. Additionally, organisations with a high sense of purpose outperform others by 400%!  I think that’s a good enough reason to see that there is a real investment return on going through the process I’ve been looking at websites in financial planning and healthcare particularly as they are service based businesses.  Many of the top businesses in these sectors are very much client focused and there is very little, if anything on what it’s like to work for them.

I decided to do a bit of research and looked at some websites of businesses I know that have a great culture. I’ve included a financial planning business, a tech business and virtual PA service.

Not surprisingly these businesses are in the Top 100 Sunday Times list of best places to work.  They are very clear in terms of the people they want to work in their business.  I know Moneypenny doesn’t have a recruitment problem in any shape or form.  You feel the culture as soon as you walk through the door and it matches what’s on their website.

There are links to all of the websites below. Have a look and see what you think.

If you want some help and advice on how you go about understanding your values in order to attract the best people for your business, please contact me 01492 550401. Or if you want to find out more on how to help your care business, my blog here