Innovation and creativity are key to business growth but are often neglected in care businesses. Whereas, compliance and regulatory processes often take up an enormous amount of time and energy. However, I know great businesses thrive whatever regulation throws at them. This is because their thought process is one of constant improvement, they are comfortable with change. They are happy to review new ways of thinking and working. Innovation and creativity are vital parts to that process. So what key areas are there that care businesses could be innovative and creative.