Many care businesses ask me whether writing a blog works in terms of attracting private clients. The image provides some top tips for you to use. The best advice I can give is that blogging is essential in terms of your overall marketing strategy for your care business.
If you want to:
👉 engage with your audience
👉 be seen as an expert in your field
👉 drive traffic to your website
Many of the enquiries I receive are from care businesses looking for quick fixes. I am always honest, there are no quick fixes to attract private clients.
You can spend a great deal of money on trying to do just that but you need a sustained, targeted approach.
Blogging is part of that strategy. Below is an extract from a great post, link in the comments.
Your marketing strategy needs to include:
🔷️ Set goals and objectives
🔷️ Establishing your ideal client
🔷️ Designing your client proposition
🔷️ Build your brand
🔷️ Ensure your website and other marketing material is aligned
🔷️ Local networking and marketing activity
🔷️ SEO and PPC with tracking
🔷️ PR strategy
🔷️ Roles, responsibility and accountability action plan
Want to know more about how we help you achieve this?
Links to creating a proposition to attract private clients is here
Link to a networking strategy to attract private clients is here
If you want to book in a discovery call then you can do so here.