My Blog
Sue Jones - Home Care Business Consultant in the following areas:


Why and how to deliver an outstanding experience to attract private home care clients
I will explain the above within this blog post, but first, let’s look at what actually happens when you set up a home care company.




New Models of Care
On Wednesday I gave a presentation at the Institute of Health & Social Care Management conference. The session was on new models of care. I




Be a great leader in your care business
When you start a business I think we all have aspirations of being a great leader. We’d all like to be one, right? In reality




How to attract, recruit and retain people to your care business
The link to a slide presentation is here for you to download. There is so much discussion around how to attract, recruit and retain people




Home Care Tipping Point
Having worked with several home care businesses over the last three years or so, it has become apparent to me that home care is now




How to successfully recruit care employees
If you want to know how to successfully recruit care employees you first need to understand who you have as employees now, and who you




Why and how to create an employer brand
I am having lots of conversations about recruitment at the moment. It is undoubtedly becoming more difficult to recruit the best people to any business,




Another new partnership for Thoughts Become Things
National technology-enabled care services provider Astraline and Thoughts Become Things, have joined forces to strengthen the services home care providers offer in the UK. This




New Partnership for Thoughts Become Things
Announcement: Thoughts Become Things are now partners with The Institute of Health and Social Care Management. For anyone who is passionate about changing social care,




Foundations – What are they & why are they critical to grow your home care business
By the end of this article you will understand what you need to do to put the foundations in place to grow your care business,




Three years for Thoughts Become Things
Three years in business for Thoughts Become Things and a lot of lessons learned! To say it has been a bumpy ride is an understatement




Magic formula to attract private clients
When I receive an enquiry I always take prospective clients through the magic formula to attract private clients so they understand the basic formula they




Networking to attract private clients
With lockdown lifting how ready are you to go out into your local communities and start networking to attract private clients? Ensuring you have a




Sales and Care – A Real Dichotomy
Sales and care often feel conflicted. They are literally poles apart. At one end there are sales which is seen as unemotional and somehow unscrupulous.