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a case study

Attracting &
Retaining Great

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Attracting & retaining great employees

As any business will tell you the hardest aspect of running a business is finding and retaining the right people to your business.   This is especially true for businesses who rely on many people to deliver a service that is of a very high standard.

Home Instead Senior Care mission is to “change the face of ageing” and to live and breathe that mission they need the best of people to look after their clients.  The main challenges to this sector are:

  • “Care” is not seen as a profession
  • High employment makes this even harder
  • The people who do come into this sector often have not done this work before and therefore they don’t know what to expect
  • Retaining their staff in the first 12 weeks was a challenge

the objective

From the initial consultation the objective was to create a visual that would tell a story to any potential CAREGiver as to what their employment journey would look like. This was taken from the CAREGiver perspective to ensure that anyone thinking about this role would really understand what it involved and potential career opportunities that were open to them..


what was involved

My involvement here was to liaise with the franchise offices who were excelling in the above areas and bring everything together to not only form the visual but also to create a toolkit (a guide that takes each office through the process).  This visual showed them each step of the way for a potential CAREGiver, from the recruitment process right the way through training, support, recognition, career opportunities even to the Good Goodbye.  What underpins this a leadership and coaching culture that enables every CAREGiver to be creative, accountable and most importantly engaged. This visual and the toolkit was designed in order to provide 200 offices a blueprint of all the current best practices that they could replicate for themselves to enable them to attract and retain the best employees to their business.

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