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a case study

franchise consultancy:

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Attracting the best people

As any business will tell you the hardest aspect of running a business is finding the right people to work for you.   This is especially true for businesses who rely on many people to deliver a service that is of a very high standard.

Home Instead Senior Care mission is to “change the face of ageing” and to live and breathe that mission they need the best of people to look after their clients.  The main challenges to this sector are:

  • “Care” is not seen as a profession
  • High employment makes this even harder
  • The people who do come into this sector often have not done this work before and therefore they don’t know what to expect
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the objective

From the initial consultation the objective was to create a visual that would tell a story to any potential CAREGiver as to what their employment journey would look like. This was taken from the CAREGiver perspective to ensure that anyone thinking about this role would really understand what the role involved.

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what i did

My involvement here was to liaise with the franchise offices who were excelling in the above areas and bring everything together to not only form the visual but also to create a toolkit (a guide that takes each office through the process).  This visual showed them each step of the way for a potential CAREGiver, from the recruitment process right the way through training, support, recognition, career opportunities even to the Good Goodbye. This visual will be used to attract CAREGivers and the toolkit is designed to give the 200 offices a blueprint of all the current best practices that they can replicate for themselves. 

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