As any business will tell you the hardest aspect of running a business is finding and retaining the right people to your business. This is especially true for businesses who rely on many people to deliver a service that is of a very high standard. So how do you attract, recruit and retain the best?
Home Instead asked me to deliver a project on creating employee journeys for their business. Home Instead are the leading home care franchise in the UK with an enviable reputation. They are by nature innovative and creative in their thinking and it was amazing to be asked to be involved in this project.
So what did it look like?
Home Instead Senior Care mission is to “change the face of ageing” and to live and breathe that mission they need the best of people to look after their clients. The main challenges to this sector are:
“Care” is not seen as a profession
High employment makes this even harder
The people who do come into this sector often have not done this work before and therefore they don’t know what to expect
Retaining their staff in the first 12 weeks was a challenge
From the initial consultation the objective was to attract, recruit and retain great people to Home Instead Senior Care. In order to do this we needed to create a visual that would tell a story to any potential CAREGiver. This was so they could see very easily what their employment journey would look like. This was taken from the CAREGiver perspective and was to ensure that anyone thinking about this role would really understand what it involved. It was also to highlight potential career opportunities that were open to them..
What I did
My involvement here was to liaise with the franchise offices who were excelling in the above areas. I then collated everything together to not only form the visual but also to create a toolkit (a guide that takes each office through the process). This visual showed them each step of the way for a potential CAREGiver, from the recruitment process, right the way through training, support, recognition, career opportunities even to the Good Goodbye. What underpins this a leadership and coaching culture that enables every CAREGiver to be creative, accountable and most importantly engaged. This visual and toolkit was designed to provide 200 offices a blueprint of all the current best practices. This allowed them to replicate for themselves to enable them to attract and retain the best people to their business.
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